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Business in Cambodia is very competitive nowadays, it a business wants to succeeds, and therefore, it must be advertised through the media, in newspapers or on the radio or television. Advertisement can be used to advertise businesses, products, jobs and courses, as well as provide information about subjects like health and the environment.


If we want to sell our good, the first purpose of our advertisement must be to tell consumers about them People will only want products it they know about them. Once people are interested, however, they may want to know more information. If they do, then our advertisement must try to satisfy this need and provide it. But how should we select the information?


If the first purpose of our advertisement is to provide information about our goods, the second purpose must be to sell them and make a good profit. These two purposes, however, are related because we can use the information about our goods to persuade customers to buy them and so create a demand. The information, then should be selected for this purpose.


If we select information in order to sell as many products as possible, we will only select those aspects that are attractive Some of them may be fact, but, naturally, others will be opinion. Although people can find out if a fact is true or tales, opinions can not be examined in this way. If we want to sell as many good possible, therefore, our advertisement must persuade consumers that opinion in fact. If we are successful, they will then believe that our advertisement is not only reasonable, but true. Hopefully, they will then want to buy our goods.

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